You

are

NOT
for

everyone.

There is something that makes you, you.

Something that makes your clients trust you (and refuse to work with anyone but you). Something that no one—no matter how saturated your market—can do like you.

That’s your competitive edge.

Kara McCartney Copywriting and Web Design

What do you want to be known for?

Your website is an introduction to those who've never had the pleasure of meeting you in person. And they'll never understand you or your business unless you explicitly spell it out.

I mold our raw, unfiltered conversations to convey your voice, personality, and values, helping you stand out against the competition.

COPYWRITING

Write your website

You are your most open, honest self when speaking freely. For that reason, I’ll never ask you to fill out a questionnaire or hand over a previously-written work. Instead, I’ll wordsmith your 2+ hour interview into three, completely flushed-out approaches to your homepage—or three options to describe your service. (Oh, and sub pages? You get options for those too.)

WEB DESIGN

Design your website

Unlike many design studios, you won’t find a coined aesthetic in my portfolio. I believe that if your website looks like me—not you—I haven’t done my job. I follow a human-centered approach to build bold designs that 1) are an extension of you and 2) look like no one else in your sector.

Your website should answer three questions:

Who are you, What do you do, and How do you do it?

  • listen

    I interview you, listening to 2-3 hours as you share the origin of your business.

  • write

    I mold our conversation—and my 10,000 words of notes—into homepage copy written in your voice.

  • reiterate

    I carry your tone through your site, creating a user experience that helps visitors understand you and your service.

You know what you want to say. I find the words to say it.